Understanding your feet with the Imprints system

Well fitting footwear

Well fitting footwear is not only crucial to facilitating comfort but plays an essential role in the treatment and management of existing foot problems. In many instances an improper fit is the sole cause and / or aggravator of foot problems. A study facilitated by Buldt and Menz found between 63 and 72% of candidates wore shoes that failed to accommodate the width or length dimensions of their feet

Common foot problems caused and/or aggravated by improper fitting footwear can be identified below

Common problem Cause and/or aggravation
BlistersMovement of the foot within the shoe, especially when the heel cup is not firm enough.
Bunions Narrow or pointed shoes
Calluses on the ball of the footThin, non cushioned sole
Heels which throw your weight forward onto the ball of the foot.
Loss of padding under foot joints
Flat feet Abnormal foot mechanics. 
Aggravated by lack of support around the mid foot.
Hammer toesToo narrow, short and/or too shallow
Nerve inflammationShoes too tight causing squeezing of the foot.

(Adapted from: NHS Musgrove Park Hospital.)

Shoe sizes

Despite all feet being unique, shoe sizes are standardised. This implies, achieving the “perfect fit” can be a complicated process for many individuals. However, the Imprints system aims to go above and beyond the concept of shoe sizes to deliver a unique understanding of each foot, and most importantly a fit bespoke to each user

Foot length

Our body symmetry isn’t perfect. Therefore, it is relatively rare that the length of the left and right foot are identical to each other. On some occasions, this can complicate the footwear purchasing process and/or the comfort of the footwear. The Imprints 3D body scanner captures the unique length of each foot to the mm to to create bespoke comfort specific to you.

Foot Width

To achieve a comfortable fit, it is crucial to identify the width of your foot. Unfortunately, manufacturers have no standard width system to abide by to measure the fit of narrow, average and wide footwear.

Narrow feet

Buying footwear for narrow feet can be a challenge for many men/women who fall under this category. They often find they have to compromise on style and / or preferences in order to achieve the perfect fit. The “average” footwear is often too big/wide for this population often resulting in feet slipping out and/or around the shoes which can cause irritation, chafing, discomfort and in some instances clumsy incidents. 

Wide feet:

Buying appropriate footwear for wide feet can be an even greater frustration. The percentage of the population that fall under this category also tend to be challenged by limited styles and/or identifying comfortable footwear that falls outside the “sneaker’s territory”.   “Average” footwear is often too small and many who don’t recognise their feet are wide tend to squeeze into their everyday shoes which can cause foot discomfort, irritation and in some instances foot deformity. Furthermore, people with wide-feet tend to wear out their shoes at a faster rate, suggesting the lifespan of their existing shoe collection is often limited. 


The imprints scanning process begins by questioning the user about their name, current shoe size and weight. The Imprints semi-load bearing 3D foot scanner then uses a live feed to capture the foot profile (width, length, depth etc) and pressure zones in seconds. This data is then used to generate a bespoke pair of insoles specifically tailored to your feet. 

For narrow fit: By capturing the foot profile, the Imprints system can create bespoke insoles to the user aiding in the prevention of feet slipping and / or sliding around the shoes in essence creating a better fit. 

For wide fit: the 3D scanner captures the foot profile and pressure zones in seconds. This implies, footwear is less likely to wear out at a faster rate due to the insoles accommodating the high pressure zones. 

Shape | 

By capturing the foot profile, the Imprints 3D foot scanner is able to identify if you have a low, medium or high arch. Proprietary algorithms are then used to automatically design bespoke insoles specific to your arch height to provide bespoke support and comfort. 

Share this Article